The blog talks about building a market place of brand advocates and how to build a reliable market platform for your community.
why should you have a market place community ?
Never lose sight of the fact that marketplaces are designed to facilitate transactions between vendors and customers. But making the platform feel like a marketplace , his community makes the people who use it more engaged and advocates for the brand.
If you do this well, users will keep coming back and recommending your marketplace platform. Research shows that it costs him five times more to acquire new customers than to retain existing ones. If users resonate with your platform and feel that they are part of your online community marketplace, you can expect high repeat purchase rates. Average repeat purchase rates for e-commerce businesses range from 20% to 40%. So you can use this as a guide.
Additionally, when people feel part of a community marketplace platform, trust naturally develops, making it easier to transact with each other. Plus, if customers and vendors have a good experience with your site, they will recommend you and your community will grow with like-minded people interested in being a part of it. In other words, your happy salespeople and customers become brand ambassadors. We would love to see it in and would love to provide feedback if you encounter any issues or if we can improve it. This is invaluable information to help us improve and keep the Marketplace at its best.
So how do you create a sense of community in your marketplace?
firstly, you need to make sure the other person understands what you are trying to achieve. For them to do so, you need to be clear about it yourself. Don’t be afraid to separate yourself from other groups because of what you believe. Others will think like you. Be true to yourself and your ideas. People will appreciate it and want to be a part of it.
You may not need to build a new marketplace community, but you may need to solve problems in existing communities.
Listen to your Marketplace community, even if it’s your idea. They show us the real problem very clearly. Listen to them and you’ll get great solutions.
A good marketplace allows users to communicate with each other. In this way, by showing them that everyone is interested in the same things, the online community he can build a marketplace. This can be done using hashtags on social media or Facebook groups and will be incorporated into community forums on the marketplace website.
Need to activate chat on forum. You should ask people questions, find out why they participated, and encourage them to talk to each other. So set the tone for your forum and people will go in that direction.
When people share stories about your market experience, they inspire others to close deals by explaining the benefits you offer. Work hard for you If you have a group of people who are For example, if they are brand ambassadors, they should be rewarded.
Want to learn how to build a Marketplace community?
Be aware that there will always be people on the community forums you don’t want. Set clear rules about what is and isn’t acceptable. This doesn’t mean you can’t accept criticism, but try to handle it efficiently and in a timely manner.
And a very important point, don’t forget that you can meet people in real life too! It’s just as effective, if not more effective, than doing with In fact, it’s a great idea to host a local event so people can meet face-to-face. It’s possible that you’ll feel like you’ve met like-minded people who are genuinely happy to be part of your community.
to know more about building a market place community of brand advocates visit https://tribe.so/blog/building-an-online-community-for-brand-advocacy/