Kalpas Innovations Pvt. Ltd.

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The clock is ticking migrate to Google Analytics 4 before it’s too late!

This blogs talks to you about the benefits, the big upgrades of google analytics 4 and why should you be there for it. The deadline for migrating to Google Analytics 4 is fast approaching. After July 1, 2023, Google Universal Analytics properties will no longer process data. New data after  July 1, 2023 will only flow to GA4 properties. Moreover GA4 does not collect data retroactively,  therefore data is only collected from the date you installed the tracking code. You should set the GA4 property now to look back month by month or year by year. annual data.  Why is Google retiring Universal Analytics (UA)?  Several European data protection authorities, including the French, Austrian, Danish and Italian data protection authorities, have stated that the use of  GA  may limit the transfer of data outside of Europe.  We have confirmed that it may lead to illegal transfers, EU regulation. The main problem is that user data is transferred  to the United States, a country that does not have an adequate level of protection. What is Google Analytics 4? So many changes were made in GA4 besides significantly changing the data structure and data collection logic. the new …

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What is the specification of a mobile or web application and how do I prepare it?

Here’s a blog about the specification of mobile and web applications and what would be the optimal way to prepare it.  You don’t see buildings built without an architectural plan, and that’s exactly the functional specification for web and mobile apps. Without a proper plan, our building will rest on questionable foundations, which will cause …

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Offshore software development

This blog talks about offshore software development, its benefits, and key points to remember while opting for it Globalization has rewritten the rules of the game in every area of ​​life. Now that we can easily travel to every corner of the world and have internet access for our businesses, we can work more efficiently and cost-effectively with companies and branches on the other side of the globe, and through external partners …

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Building a marketplace community of brand advocates.

The blog talks about building a market place of brand advocates and how to build a reliable market platform for your community. why should you have a market place community ? Never lose sight of the fact that marketplaces are designed to facilitate transactions between vendors and customers. But making the platform feel like a marketplace , his community makes the …

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Mobile App Development: Hybrid or Native – Which Should You Choose?

What is a hybrid app?A hybrid app, as the name suggests, is a combination of web and native app solutions. The universal code of such apps is built on Internet technologies such as JavaScript, CSS, and HTML, compiled with appropriate frameworks and plugins to handle the platform’s unique capabilities. Another option is to take advantage of tools like Xamarin and React Native that allow you to share code across multiple platforms using native components. Apps built this …

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