This blogs talks to you about the benefits, the big upgrades of google analytics 4 and why should you be there for it. The deadline for migrating to Google Analytics 4 is fast approaching. After July 1, 2023, Google Universal Analytics properties will no longer process data. New data after July 1, 2023 will only flow to GA4 properties. Moreover GA4 does not collect data retroactively, therefore data is only collected from the date you installed the tracking code. You should set the GA4 property now to look back month by month or year by year. annual data. Why is Google retiring Universal Analytics (UA)? Several European data protection authorities, including the French, Austrian, Danish and Italian data protection authorities, have stated that the use of GA may limit the transfer of data outside of Europe. We have confirmed that it may lead to illegal transfers, EU regulation. The main problem is that user data is transferred to the United States, a country that does not have an adequate level of protection. What is Google Analytics 4? So many changes were made in GA4 besides significantly changing the data structure and data collection logic. the new …
The clock is ticking migrate to Google Analytics 4 before it’s too late! Read More »