Kalpas Innovations Pvt. Ltd.

The clock is ticking migrate to Google Analytics 4 before it’s too late!

This blogs talks to you about the benefits, the big upgrades of google analytics 4 and why should you be there for it.

The deadline for migrating to Google Analytics 4 is fast approaching. After July 1, 2023, Google Universal Analytics properties will no longer process data. New data after  July 1, 2023 will only flow to GA4 properties.

Moreover GA4 does not collect data retroactively,  therefore data is only collected from the date you installed the tracking code. You should set the GA4 property now to look back month by month or year by year. annual data.

 Why is Google retiring Universal Analytics (UA)? 

Several European data protection authorities, including the French, Austrian, Danish and Italian data protection authorities, have stated that the use of  GA  may limit the transfer of data outside of Europe. 

We have confirmed that it may lead to illegal transfers, EU regulation. The main problem is that user data is transferred  to the United States, a country that does not have an adequate level of protection.

What is Google Analytics 4?

So many changes were made in GA4 besides significantly changing the data structure and data collection logic.

the new version , unlike previous sessions, is all about users and events.

Each user interaction with a website (or app) is now treated as a standalone event, greatly improving cross-platform analytics and expanding the capacity of path analytics.

What’s more ? GA4 has some new out of the box” metrics that will further improve your reporting. For example:

  • Scroll depth
  • Outbound clicks
  • Video engagements
  • File downloads

What will happen on 1st July 2023?

Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
Besides that After July 1, 2023, you will continue to have access to previously processed data on your Universal Analytics property for at least six months, in addition no new data will be processed.
In the coming months, they will provide a future date when existing Universal Analytics properties will no longer be available.

After this date, you will no longer be able to view Universal Analytics reports in the Analytics UI or access Universal Analytics data via API.

to know more about google analytics 4 visit https://support.google.com/analytics/answer/10089681?hl=en

Also read about https://kalpas.in/building-a-marketplace-community-of-brand-advocates/

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